A high roller (also known as a “whale”) is a gambler who wagers very large amounts of money. Of course, casinos want to keep these players coming back – because they make them the most money.
Casinos want to identify them as soon as they can, so they can give them that extra special attention that will make them come back again and again. But how do casinos identify them before they start playing? Staff should be giving them the best treatment as soon as they walk in the door.