In South Africa today, technology has shaped and changed every aspect of our modern lives. From the way we present ourselves to others, interact with our community, form ties with other people, learn, work, do our finances, unwind and reward ourselves. It is no surprise to us that many people form friendships and connections with people they have never met on Social Media, or work with someone they know only by a email address and a telephone number on a daily basis. The fact is that tech, and our consumption thereof, has irrevocably changed the ways in which humans position themselves and assess their own success in the modern world. We have attached value not only to how someone goes about using tech, but which devices in particular they own.